Google Analytics - "Direct Traffic"?
chosenpeople
Envoyé le: samedi 4 septembre 2010 23:46:19

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Hi,
I got some "Direct traffic" visits on my Google Analytics tracking account.
What are those? i know they don't represent people that came back to my page because they are labeled as "100% new visitors".
Can it be visitors coming from the Market place?
Thanks!
ArtformTheHeart
Envoyé le: dimanche 5 septembre 2010 02:19:21
 Zazzle Proseller
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Inscrit le: 12/02/2010
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I think it explains it in google analytics as there being no referring site, so I take that to mean the url was typed directly into the browser's address bar. In my case, most of the direct traffic is me working on my store because if I check the 'city' information, 9 out of 10 direct traffic instances come from my own town.
chosenpeople
Envoyé le: dimanche 5 septembre 2010 02:34:29

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I am filtering my own IP from the reports, so it is surely not me, and there is no chance that anyone typed my address.
LisaMarieArt
Envoyé le: dimanche 5 septembre 2010 03:43:15
 Zazzle Proseller
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chosenpeople wrote:
I am filtering my own IP from the reports, so it is surely not me, and there is no chance that anyone typed my address.


It's quite possible they did. However, they don't have to type it to class as 'Direct Traffic'

Direct traffic means "anyone who arrived at your page without clicking a link on another website to get there"

So anyone who:

has saved a page as a bookmark and clicked that // wouldn't be 100% unique as they've been before
typed it in the address bar
copied & pasted it in to the address bar
is running an anonymizer which stops websites being able to tell where you just came from

all count as 'direct traffic'. The last 3 are most likely to be who visited your store.

Hope this helps. Smile
chosenpeople
Envoyé le: dimanche 5 septembre 2010 05:33:19

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Thanks,

I'm starting to think since Analytics and Adwords is swarming with bugs it could also be a referral from my adword account, that is accidentally tagged as direct traffic.

Do you happen to know how does an entry from the market place appears in Google Analytics? (someone who was looking for the product in marketplace and than entered the store).

LisaMarieArt
Envoyé le: dimanche 5 septembre 2010 06:54:46
 Zazzle Proseller
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There would be results in the 'referred sites' part under 'traffic sources' which have Zazzle search URLs ... ie, http://www.zazzle.fr/cat+labels

I don't think Analytics can track product views though (or statcounter). I think it just tracks people who visit your home page or your category pages. The products aren't actually part of your store as they don't have your store name in the URL like a store category does.

I had a marketplace sale at 5:07AM (Zazzle time) today and I have no record of that person in either Analytics or Statcounter. This suggests even more that they don't track people visiting your actual products. So if someone buys from the marketplace you'd never see it in your stats unless they clicked your username instead and came to your store before going off to by a product.... I think that makes sense.
chosenpeople
Envoyé le: dimanche 5 septembre 2010 07:16:17

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ok, so i never had a referal from the MP yet.
Thanks Lisa
LisaMarieArt
Envoyé le: dimanche 5 septembre 2010 08:09:22
 Zazzle Proseller
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chosenpeople wrote:
ok, so i never had a referal from the MP yet.
Thanks Lisa


Just from looking at your Analytics Account you'll technically never know if you have or not since they don't track visits to actual products.

You could have had 100 people look at one of your t-shirts today. 25 of them came from a 3rd party website (ie, joe's blog), 25 came from a Zazzle Marketplace search and the other 50 came from your Zazzle store.

Analytics will only record the 50 people who got to that t-shirt from your Zazzle store and it'll appear as an exiting link. It won't record the 25 from joe's blog or the 25 from the Zazzle marketplace because Analytics doesn't know that that product is from your store.

Your products only show in your store because they are connected to it via a database. They are actually part of Zazzle. The only part of Zazzle that your Analytics account tracks is anything which has your store name in it. So,

zazzle.com/chosenpeople
zazzle.com/chosenpeople/gifts?cg=196778332509825899
zazzle.com/chosenpeople/myfanclub

etc

The main reason for having traffic stats on yout Zazzle store is to see what percentage of people are being driven there from your personal website/s and how many stay to buy something.

I have a website which I track traffic on. I can see who leaves via a link to Zazzle and if they went to a 'trackable' page within Zazzle. I then cross reference with my Zazzle traffic stats to see where they went after they got there. It takes some cross checking and it's not perfect because as soon as they click a product you've lost them. Sometimes though, you can track them right through to the purchase. It all depends on the route they take.

chosenpeople
Envoyé le: dimanche 5 septembre 2010 08:18:38

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Thank you for your detailed answer!Roses
colourmatt
Envoyé le: mardi 7 septembre 2010 03:09:03

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@LisaMarie, Fantastic answer! Cleared some of the questions I've been having regarding stats.

Thanks!

Toby.
poloponydesign
Envoyé le: mardi 7 septembre 2010 03:55:25

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To add to that - the google analytics IP address filtering is less than perfect. Despite filtering my IP address I still show on the stats for both GA and statcounter (even with the blocking cookie installed). Hence, you may be seeing your own visits. There are a couple of things you can do to improve the issue - Some ISPs will switch your IP address with various degrees of frequency so check your IP address from time to time to make sure that you are blocking the right one. Also make sure that you are blocking your INTERNET IP address which can be different from the one you have listed in the internet properties on your computer. You can google "what's my IP address" and it will give you a bunch of sites that will display it, or you can look at statcounter or GA, figure out which visit was you and then block that one.

Also I have noticed an increase in "direct" traffic since I started using adwords to promote so that may or may not be another thing to consider. Also someone may have seen a link and then copy'd and pasted the link (which I do frequently if I can't get the link to open in a new tab). Also, firefox and IE both have a "privacy mode" which blocks tracking. Vists do show but without the history they are likely classed as "direct traffic."

I do believe that statcounter can track product views as long as they are linked to from within the store but it does class them as an "exit link" sometimes.
jroota
Envoyé le: mardi 14 septembre 2010 21:03:13
 Zazzle Proseller
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I'd like to put my 2 cents in. It doesn't work. GA says I have about 5-15 visitors a day where my homepage says I have well over 100 every day. Doesn't make any sense.
LisaMarieArt
Envoyé le: mercredi 15 septembre 2010 00:17:20
 Zazzle Proseller
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jroota wrote:
I'd like to put my 2 cents in. It doesn't work. GA says I have about 5-15 visitors a day where my homepage says I have well over 100 every day. Doesn't make any sense.


The Zazzle counter is inaccurate in as far that it doesn't just count human visitors, it also counts robots and web crawlers for search engines.

GA only counts humans.

In fact, most FREE traffic stats websites have some degree of inaccuracy, that's why I use both Statcounter and GA and take an average. The paid for versions are a lot more accurate.
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