Length of time before seeing steady sales? 2 pages: [1] 2
FCACshelter
Envoyé le: mercredi 18 août 2010 17:11:01
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
hi. i am a graphic designer (print and website design/coder) and actually pretty savvy about SEO (search engine optimization. However, ever since starting a zazzle store in February i've had few sales. i track visits via stacounter.com and google analytics, i have a blog, i link from my design business website, i tweet, have a facebook page, Squidoo lens, myspace page, etc. also, i feel like i have good keywords in my header tags (title, descriptions, etc) and good cross-promotion of products on each product page. when i do a search for certain keywords, they come up on the first few pages of google. trouble is, it seems that most people are not finding my store via search engines. in fact i can count on one hand the number of people finding my store via search engines! i've even bought several domain names to point to the store!

my cafepress store (i know, i know, but i put a lot of work into that and am not ready to shut it down since it's the only one making sales) does ok but it's not like it's a lot of money.

i've recently added hundreds of dog breeds to my zazzle store and am in the process of adding the items to each, which will take forever since i'm adding them one by one so they can be fully customized, but i am curious if you all think it's the products that are undesirable, that i don't have enough of them just yet, or something else. as i said, i'm a self-employed professional print and web designer. i would hope that my designs are up to par and that that's not the issue. i'm hoping i've not sp*mmed the store!

so how long should it reasonably take for my efforts to pay off? do the search engines pay more attention to shops that have been here longer, like they apparently do when you buy a domain name for a longer period of time? how long did it take YOUR store to see steady sales? i'd love to hear.

colleen

http://www.zazzle.fr/FCACshelter*
http://pet-lover-items.----blogspot-----.com/
http://twitter.com/shop4animals
http://www.facebook.com/pages/Proceeds-benefit-Frederick-County-Animal-Control/237378142983
Specialeetees
Envoyé le: mercredi 18 août 2010 17:48:12
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 22/04/2009
Messages: 2 142
Hi FCACshelter, I just took a quick look at your store.

I think you have a couple of major problems at the moment, a lack of choice coupled with a category system that requires me to work hard as a customer.

Here's a real scenario...I'm the very proud owner of a weimaraner, so after entering your dog breeds section I scroll down...and down...and down, oh boy I've still only reached the "B"s, so I then grab the side scrolly thing and whizz right down to near the bottom, dang I missed them, so now I'm tentatively scrolling back up again...THERE IT IS! The Weimaraner Category...In I dive!, only to be confronted by 3 lonely products, each with a different design. Two tees and a bumper sticker.

...and I quite like the designs but I don't want to buy any of them on those products...So where do I go from here? Next shop here I come!!!

Sorry to be long winded, but that is how I felt about your store. The organization needs to be broken down into further bite sized chunks, easily digestable and instant, maybe along the lines of "dog breeds A-D" that kind of thing.

Each design you create should be presented on a good variety of product choices on which they fit (and preferably within it's own category folder). Learn how to create templates to enable you to apply your designs to a more appropriate amount of products for each category.

Filling your store with great designs on good products is far more rewarding financially than filling your store with category folders. I do hope this has been of some help, and I truly wish you luck with it because it's a huge project! Roses
StallDoorTees
Envoyé le: mercredi 18 août 2010 18:01:31

Groupes: Member

Inscrit le: 31/12/2009
Messages: 249
Honestly, it's hard telling. You just have to advertise to the kind of people who will be interested in your products... which is easier said than done. There are plenty of people on here (and elsewhere) that have fantastic designs and products, but have very poor sales. On the flip side, there are quite a few people who have bland and mediocre designs and products that have great sales. They just happened to find a group of people who are interested in the products they offer.

Your products seem fine, though I just took a quick look. Not to my taste, but I'm not going to be your target audience. The only thing I see wrong is the amount of grey folders floating around your store. Feels unfinished, and I'm sure that (plus the lack of a visual cue) is deterring some customers. Finish adding preview images and it should help some. Then just try and find your niche group and make sure they know what products you are offering. Joining pet enthusiast and animal adoption enthusiast forums would probably be a good start as they would be most interested in what you have to offer (but, you know, actually take part in the discussions, don't just spam the forum).

Anyway, that's my 2¢... but I'm just some guy on the internet, so take it for what it's worth Smile


**Please Note: This post in no way indicates the author has any idea what he/she is talking about. Take everything said with a grain of salt (followed by a shot of tequila), and it wont bother you as much**
SusansZooCrew
Envoyé le: mercredi 18 août 2010 18:28:24
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 02/06/2010
Messages: 949
Hrm your notecards are 3.25, mine are 2.95.....I oughta go check my royalties Smile

Everything they said (points up). The "dog breeds a-d" "dog breeds e-m" etc idea is a great one......no one likes to scroll more than a few times. Clicking down folders is one thing but after a while that scrolling gets to you.


You have some more work to do on organizing categories. I like the oddball critters so I went into the rabbits/iguanas section.... but I would like to have been able to click on a folder and see all the iguana stuff, a different folder for the black hamster, etcetc versus having to look through a mix of things :0


*passes over the wall pad* You've still got a lot more work ahead Smile. Makes you want to beat your head against the wall huh? Hang in there, the pictures are cute! Fix the folder images, fix the categories, make it easier to find something Smile.

Are you using the template setup like shopaholicchick has the tutorials for so you can quickly put a design on each product vs making everything seperatly? If not, you should Smile.

Are you uploading your items in an organized manner? Best way to avoid the missed categories stuff Smile

In case it helps, here's my ideal workflow (keeps me organized):
Make design/fix photo.
Make Image Set for that design (if it doesn't fit elsewhere).
Upload image into image set.
Add store category and put design on category folder immediatly, including sub categories for that design.
"Quick Create" using preloaded template set I did per shoppa's info.
Since the store category is already there, dump QC products into it.
Move on Smile.

I do have a few orphan categories I got as far as making folders for and neglected to add at least one product for (sigh)... which is why I now have the above list written down and I mentally check each thing off Smile.

Hang in there, you're doing stuff for a great cause! I'm sure there will be many more suggestions coming!



FCACshelter
Envoyé le: mercredi 18 août 2010 18:44:04
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
i appreciate the time you all took and the feedback you provided. i did consider the amount of scrolling, and that's why i put in instructions on how to search the page easily. However, i do know that most people probably won't read but my concerns with doing A-D, etc, folders for dog breeds, which i did consider were that going another level down in the store could affect the SEO for those products (I don't know for sure if this is true though) and if someone is searching in another language then those categories won't be useful.

i looked into the template a while back. i don't recall why i did not start using it. i will look into it again.

i am planning on putting all the dog-breed-related designs on at least 7 more items each (magnets, keychains, mugs, aprons, etc). it's only me and my husband doing the work so it's hard. We actually put in 50-70 hours a month and spend our entire weekend on this.

i understand that the selection right now is not diverse, but i don't know that i am getting great traffic either, which is another issue.

i did not think i had marked up certain things too much but i am also donating all proceeds to a local shelter.

oh, and i did not want to use an image and put it on these items because i wanted them fully customizable, text color, background color, etc. so i did not use quick create to make these.
FCACshelter
Envoyé le: mercredi 18 août 2010 19:10:00
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
Also, i was thinking of using just links and no images for how the categories show up but then no one would see the dog face image there. i just don't have dog breed photos and i cannot just take them off the internet. i considered having one of the designs be the category image but then customers might think that's all they will find there, and not any other design.
SusansZooCrew
Envoyé le: jeudi 19 août 2010 02:55:59
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 02/06/2010
Messages: 949
I didn't mean you were overpriced Smile Most people say leave the royalties high here anyway, just a comment Smile.


I think you're misunderstanding quick create. Quick create doesn't mean the items aren't fully customizeable, as long as you leave the "cusomizeable" box checked anyone can add text or pictures to your design. Quick create means you use a set of predefined templates (yours or zazzles....) to avoid having to create each image by hand.

Definetly do the templates!!!!! It will save you HOURS of time. Test a few out. I can upload an image on just about every product (I only do one t shirt since people can change which shirt they want it on when they shop though) in 5-8 minutes including tagging time and minor editing. Read the template info.......read it again....then go do it.

As for the scrolling, honestly I didn't bother reading the instructions and neither will most shoppers. They just start looking at designs. I went on your site as a shopper and those were my impressions Smile. Don't worry about the SEO, in a few months the spiders will find the products no matter what level they are on as long as you have them tagged right. Make the store organized and easy to shop. Don't worry about other languages either, make it easy in your native language (English?) since you'll be doing local promoting.

Speaking of promoting, once you have the store fixed I'd make up some business cards and put them on bulliten boards, in adoption packets that go out with adoptees, at vets offices, etcetcetc.....

I've been doing my store diligently for about a month now. I have a full time job, a gigging band, 300 bonsai plants, tons of animals, etc and with the help of the templates and quick create still have managed to get up hundreds of products. You have help? Even better! Between the two of you your store should be nice and neat in a month Smile.

Hang in there!
alinaspencil
Envoyé le: jeudi 19 août 2010 04:45:32
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 30/09/2009
Messages: 702
Localisation: Honolulu
Definitely take time to figure out how to use quick create as soon as you can. I waited for a long time, because I didn't understand how it worked, for one, and then I was too scared to try.

Now that I know how, I want to cry when I look at how much time I could have saved. It still takes a fair amount of time, because you still need to go back and fit the design on each product, then add whatever customization options you want, but it's eons faster than one by one, I promise!!!

I agree about not reading the directions, but scrolling down forever to find just a few blah designs in my dog's category.

I think it would help to do simple replacements for those ugly gray folders, which have less than zero appeal. How about squares, all with the same border and background color, and just the name of the breed, until you can get photos.

Most people will know the name of the breed they are looking for anyway; they won't need to see a photo. But those ugly gray folders just don't make you want to click at all!

WOW, you have a ton of work ahead of you! And I never heard of a bunch of those breeds before...! How admirable to do so much for shelter animals. You'll have enough good karma to see you through several lifetimes! I'm sure those dogs could help you if they could.

Keep plugging along!


Alina
Alina's Pencil: whimsical words and pictures
FCACshelter
Envoyé le: jeudi 19 août 2010 06:19:16
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
thanks, you guys. i have done quick create but you can do that with text with the template? i tried shoppa's template tutorial, and zazzle has changed some since them but i can't even find my template from last night.

what we've been doing is creating the items in, say, the Affenpinscher breed and then go into that and click "customize" and then change the text and save it to the next breed category. would templates be faster than that?
cowboyannie
Envoyé le: jeudi 19 août 2010 06:23:49
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 21/09/2008
Messages: 7 196
Localisation: Wisconsin
Definitely develop your own set of good templates for Quick Create production - this will not only save you TONS of hours of work, it will allow you to almost effortlessly add multiple types of products per design.


The main issue I see is that you are not offering the customer choices as to which product they would like with a particular design. Offer EVERYTHING - stationery, business cards, mugs, posters - EVERYTHING. This is why you need to create your own design templates for QC. It will take you maybe an hour of work per template set - well worth it.

Include embroidered hats, shirts, hoodies and bags. If you stick to basic text on embroidery work you don't even have to pay for embroidered designs.

Finally, you need to focus exclusively on greyhounds, golden retrievers and golden doodles.
(okay that last bit might just be my own bias showing through there - LOL) Happy
FCACshelter
Envoyé le: jeudi 19 août 2010 06:33:27
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
cowboyannie, LOL. thanks. i am adding the latest items based on popularity based on AKC data. i have done QC with an image but not sure how to do it with a design with multiple pieces (text in Zazzle and an uplodaed image). will look into it.

and, yes, my plan is to put the designs on everything that makes sense. it's just not been humanly possible yet. so i hope the QC will help.
FCACshelter
Envoyé le: jeudi 19 août 2010 06:50:53
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
ok, i've gone into Zazzle help and read all about qc and the templates. i don't understand it at all. i created a template last night and cannot find it. i am frustrated! is QC faster than my going into a shirt and then changing the text and saving elsewhere? i don't get this at all.
FCACshelter
Envoyé le: jeudi 19 août 2010 07:05:52
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
i'm at this page again: http://zazzle.custhelp.com/app/answers/detail/a_id/536

can someone please give me some guidance? i don't know where to begin. when i go to QC, i don't know what to select. if i select the bottom option, it says i don't have any templates. last night i thought i created one. i cannot find it. can someone please tell me what steps i need to take BEFORE this: http://zazzle.custhelp.com/app/answers/detail/a_id/536

i'm really upset i can't figure this out.

thanks.
poloponydesign
Envoyé le: jeudi 19 août 2010 07:27:28

Groupes: Member

Inscrit le: 04/08/2010
Messages: 269
Localisation: Frederick
When you create a template product and hit post for sale it takes you too a new page where you can put in the description, tags and things. In the left column there is a drop down box that changes whether the product is a template for a customer or a quick-create template. Make it a quick create template and then put it in the category you want and you're all set!
FCACshelter
Envoyé le: jeudi 19 août 2010 07:34:05
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
i just went into an existing product and made all the text a template object. i then posted for sale and all i see in the dropdown is options for what shirts, nothing about a template.

the only thing that says "template" is a checkbox.

so far, "template" is a four-letter word.
ScandinavianGifts
Envoyé le: jeudi 19 août 2010 07:36:04
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 28/06/2009
Messages: 51
This is what I do:

First, I make a product category for my templates. Let's call it "Z templates Set 1".

Then I make a design with an image that fills the design area well. It can be anything - here's my example:

http://www.zazzle.fr/colorful_swedish_dala_horse_bag-149141881059065779

Then I create every product that Zazzle offers using that image. I check off the little box under advanced options that says "make this item a template".

Under title, description and tags I just put something like Z template 1. These I will fill in with the appropriate info when creating the actual products.

I set my royalty per product.

For public category, I just whatever default I want. Under Store Category I select "Z templates Set 1". That will stick your templates in that slot.

Then I post for sale, using the "HIDDEN" setting.

It will take a couple of hours for your products to show up in there, but after they do you have a set of templates you can use over and over again. When you want to create a batch of new products, just go to QC, select the category "Z templates Set 1" and everything will be there. Then it is just a matter of changing your image, adding additional images or text, and filling in your tags and descriptions. The nice thing is that all products will be displayed at once, and you only have to fill in the tags and descriptions one time for the whole batch. Your royalties will be set already as well.

Good luck!
FCACshelter
Envoyé le: jeudi 19 août 2010 07:41:14
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
how do you keep the template category hidden? i made a template (so i thought ) last night and it is nowhere to be found!

maybe it's just not worth all the time i've put into this to bother with this anymore. i am doing this during work hours while running my business and then every evening and 12 hours on saturdays and sundays each. i donate all the money. maybe this just isn't worth it.
poloponydesign
Envoyé le: jeudi 19 août 2010 07:41:42

Groupes: Member

Inscrit le: 04/08/2010
Messages: 269
Localisation: Frederick
FCAC - The create quick create template is AFTER you have hit the post for sale button on the design screen but BEFORE you actually post it for sale.

It is on the same screen as the tags, descriptions, royalties, etc.

it sounds like you are looking on the same screen as the design area.
FCACshelter
Envoyé le: jeudi 19 août 2010 07:42:48
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 19/01/2010
Messages: 181
Localisation: Frederick
i know where you mean and nowhere in the popup menu did it say anything other than shirt options (light only, dark only, etc). i swear.
cowboyannie
Envoyé le: jeudi 19 août 2010 07:54:00
 Zazzle Proseller
Groupes: ProSeller

Inscrit le: 21/09/2008
Messages: 7 196
Localisation: Wisconsin
Quote:
how do you keep the template category hidden?


You can't really hide it, but you can disguise it. I titled my Template section "Other Stores" and inserted a graphic link to one of my other shops which will take the customer to another store of mine. Since the templates themselves are set to hidden, no one else but you can see them. Like this:

http://www.zazzle.fr/cowboyannie/gifts?cg=196578559997894191
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